ITOCHU Property Development, Ltd. (headquartered in Minato-ku, Tokyo; Norio Matsu, President & CEO; hereinafter “ITOCHU Property Development”) and The Sankei Building Co. (Head Office: Minato-ku, Tokyo; President: Wee Chee Chong; hereinafter “NEON JAPAN”), a Japanese subsidiary of NEON Group Limited (Head Office: Singapore; CEO: Ron Tan; hereinafter “NEON”), a global leader in the production and production of experiential entertainment, to develop NEON’s content and exhibition know-how in Japan: (Head office: Minato-ku, Tokyo; President: Wee Chee Chung; hereinafter “NEON JAPAN”) as a Japanese subsidiary to develop NEON’s content and exhibition know-how in Japan, and will participate in the operation of the experiential entertainment business in Japan.
NEON creates and produces world-class entertainment experiences, including partnerships with The Walt Disney Company and Marvel Entertainment, films such as Jurassic World and Avatar, and the cultural heritage of Ramses II and Machu Picchu. The company holds numerous intellectual property licenses related to national treasures and is involved in exhibition projects around the world.
NEON’s desire to expand its business in Japan and ITOCHU Property Development and The Sankei Building’s desire to diversify its business and strengthen its existing operations have matched, and the two companies have decided to work together as partners to jointly promote this project. ITOCHU Property Development, a member of the ITOCHU Group, and The Sankei Building, a member of the Fuji Sankei Group, are engaged in real estate development of various asset types, and we believe that we can develop NEON’s attractive content in Japan by utilizing the know-how of both companies in the selection of permanent exhibition sites, development, design supervision, etc. NEON’s attractive content can be developed in Japan.
As a first step, NEON JAPAN is pleased to announce that the exhibition “Ramses the Great: Gold of the Pharaohs” will be held at CREVIA BASE Tokyo in Koto-ku, Tokyo, in the spring of 2025.
In the future, NEON will plan to hold various exhibitions related to the films and national treasures owned by NEON, and will work to create spaces and new values that will delight customers and provide experiences that will move and delight visitors.
■Outline of the “Ramses the Great: Gold of the Pharaohs” Exhibition
The first exhibition, “Ramses the Great: Pharaohs’ Gold,” will showcase for the first time in Asia a collection of more than 180 precious items, including buildings and coffins built by Ramses II, the longest reigning pharaoh in ancient Egyptian history and the pharaoh of the 19th dynasty, and the gorgeous golden treasures that symbolize the reign of Ramses II. The collection will be exhibited for the first time in Asia. Commenting on the exhibition, Zahi Hawass, former Secretary General of the Egyptian Supreme Council of Antiquities and former Egyptian Minister of State for Antiquities, said, “Visitors will be able to discover the remarkable story of the great leader Ramses the Great, who signed the world’s oldest peace treaty and was a family man, a warrior, and a master builder. The gold, silver, and many other precious objects that never left Egypt will undoubtedly fascinate you.” He also said that the museum is “a great place to visit.
■Exhibition Location
The “Ramses the Great: Gold of the Pharaohs” exhibition will be held at a building in Toyosu, Koto-ku, Tokyo (one-minute walk from Ichiba-mae Station on the new Yurikamome Line). ITOCHU Property Development has acquired the naming rights to the building where the exhibition will be held and has named it “CREVIA BASE Tokyo”.
CREVIA is the brand name for condominiums developed by ITOCHU Property Development. The name “CREVIA BASE Tokyo” was chosen because we wanted to create a base where visitors can experience the creativity that is the origin of the brand name, and which they can also experience at the exhibition.
<Outline of the facility>
Facility name: CREVIA BASE Tokyo
Location: 6-4-25 Toyosu, Koto-ku, Tokyo
Access: 1 minute walk from Ichiba-mae Station on the new Yurikamome Line
Dates: Spring 2025
About NEON
NEON (formerly Cityneon) is a global leader within the industry in the creation and production of experiential entertainment around the world, with numerous intellectual property licenses held by film companies and countries. The company creates and produces entertainment experiences worldwide, including partnerships with The Walt Disney Company, Marvel Entertainment, and Warner Bros. Entertainment, and has been featured in “Jurassic World,” “Avatar,” The Avengers, Transformers, and The Hunger Games, among others. In addition, the company has partnered with the governments of Egypt and Peru to obtain numerous licenses for exhibiting national treasures, including “Ramses the Great and the Pharaoh’s Gold,” “Machu Picchu and Peru’s Golden Empire,” and “The Ruins of Pompeii. We are involved in experiential entertainment projects in many countries around the world.
https://www.neonglobal.com/ja/
Message from Mr. Ron Tan, CEO of NEON
It is my great pleasure to present “Ramses the Great: Pharaohs’ Gold” in Japan. I would like to thank the Egyptian government for entrusting us with Egypt’s national treasures and ITOCHU Property Development and The Sankei Building for embarking on this exciting journey with us. By combining our know-how and resources, we hope to provide a wonderful experiential entertainment experience that will captivate our Japanese guests.”
About ITOCHU Property Development, Ltd.
ITOCHU Urban Development is a general real estate developer that inherited the ITOCHU Group’s housing development.
In addition to the residential development of condominiums, rental apartments, and student dormitories that we offer under the CREVIA series, we are expanding our real estate development business beyond the residential sector to include logistics facilities, office buildings, and hotel development. As a comprehensive real estate developer, we aim to further expand our business domain while leveraging group synergies to meet a wide range of customer needs.
ITOCHU Property Development, Ltd. is committed to creating new value and realizing a sustainable society, while always pursuing manufacturing from the customer’s point of view. Under the corporate philosophy of “Creating a path in response to the voice of the times,” ITOCHU Urban Development looks ahead to major changes in society, always pursuing manufacturing from the customer’s perspective, while working to realize a sustainable society and create new value.
About The Sankei Building Co.
Sankei Building is a general developer of the Fuji Sankei Group, consisting of Fuji Television Network, Sankei Shimbun and others. In addition to large-scale buildings in Tokyo and Osaka, the mid-size office building “S-GATE,” and condominiums and rental residences under the “Lefon” brand, the company develops and operates hotels, logistics facilities, senior facilities, and aquariums in a wide range of areas from Hokkaido to Okinawa.
The Fuji Sankei Group’s experience in television, newspapers, radio, publishing, movies, music, and other media, combined with our content and media development capabilities as a media-related developer, enable us to maximize the collective strength of the group and develop real estate with a high level of originality and added value.
